design of the year, turn on light, wrong for hay, social award, design museum london

Turn On Light was awarded with Design of the Year by the Design Museum London, which was voted on by the public during LDF 15.

nominated for design of the year 2015, switch light, design museum london, wrong for hay

Turn On was nominated by

Sam Hecht for design of the year 2015 and is on exhibition at the designmuseum London

 until march 2016.

hay talent award 2014, winner , turn on light, switch light

Joel was awarded with the HAY TALENT AWARD in 2014, for his project Switch Light and the studio installation @the exhibition in Denmark.

hay talent award winner 2014, switch light, turn on, joel hoff
hay talent award winner 2014, switch light, turn on, joel hoff
hay talent award winner 2014, switch light, turn on, joel hoff
linedrawings wrong for hay, packaging, icons, joel hoff



I have done an internship at Wrong for Hay just before the launch of the brand in 2013.


There where no images of all the new products yet, so I was asked by Sebastian Wrong to come up with some kind of language, which could be used to represent each product in a leaflet to give away to the retailers at the launch of Wrong for Hay.


The icons were well received and are now used for the entire packing of the WH collection.




linedrawings wrong for hay packaging, icons joel hoff,
switch light, royal college of art, graduation master london, joel hoff

Switch Light


This project explores interactions between the product and the user. Far too often the light switch itself does not constitute an integral part of the light but is instead disregarded and left to dangle on a cord.


Switch Light possesses an integrated dimmer that enables the user to directly interact with the light by turning the cylinder. I imagine the light at my bedside table, it is continuously adjustable from bright light for reading to just a bit of light when you wake up
at night.


When I designed Switch Light I distilled it down to its essential elements being left with a faceted cylinder out of anodized aluminium, which acts as rotary switch and a blow moulded glass sphere as a diffuser perfectly emitting the light of the LED in all directions.


interaction research


dimmer switch, turn on light, research, switchlight
joel hoff, portrait

Joel Hoff graduated from the Royal College of Art in London in 2014 with a Master in Design Products.


He is currently working for
Stefan Diez in Munich.


 His aim is to design objects for mass-production that do not fuel mass-consumption; to inspire people to owner fewer things of greater quality that remain in use for a longer period of time.


Through an understanding of manufacturing processes and their many different advantages and limitations, he wishes to foster longevity in terms of both materials and form.



Clemenstr. 126

80797 München